Concepts of Digital Marketing

1. Course Description

The “Concepts of Digital Marketing” course provides a comprehensive introduction to the fundamental principles and practices of digital marketing. It covers key topics such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, and analytics. Designed for beginners and professionals alike, the course offers practical insights into how digital marketing strategies are implemented and measured. Through real-world examples and hands-on exercises, students will learn how to effectively leverage digital channels to drive brand awareness and engagement.

2. Certification

Upon successful completion of the course, participants will receive a certification from “elevate by Artham Research,” an esteemed organization registered under MSME with the Government of India. This certification validates your understanding of digital marketing concepts and demonstrates your ability to apply these techniques in a practical setting. It adds significant value to your professional profile and is recognized for its relevance in the field of digital marketing, enhancing your credibility and career prospects in this dynamic industry.

3. Learning Outcomes

By completing this course, participants will achieve the following key learning outcomes:

• Digital Marketing Fundamentals: Gain a solid understanding of core digital marketing concepts including SEO, SEM, and social media marketing.
• Strategy Development: Learn to develop and implement effective digital marketing strategies tailored to different business goals.
• Content Creation: Understand best practices for creating engaging content and leveraging various digital channels for maximum impact.
• Analytics and Measurement: Acquire skills in using digital marketing tools and analytics to track performance and optimize campaigns.
• Practical Application: Apply theoretical knowledge through hands-on exercises and real-world case studies to solve marketing challenges.

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